A web design site is an essential aspect of any web designer’s business. However, many web designers unknowingly commit devastating mistakes that can harm their business websites. In this article, we will discuss ten common but devastating mistakes that web designers should avoid while designing their web design business online presence.
- Poor navigation can frustrate visitors and cause them to leave the website.
- Slow-loading websites can negatively impact user experience and discourage visitors from staying on the site.
- Consistency in design elements is essential for a professional and organized look.
- Websites must be mobile-friendly to adapt to different screen sizes.
- White space is crucial for providing visual relief and making the website easier to read.
- Typography plays a crucial role in web design and should be easy to read and consistent throughout the site.
- Search engine optimization (SEO) is essential for driving traffic to a website.
- Overuse of images and videos can slow down the site’s loading speed and distract visitors from the content.
- Broken links can negatively impact a web design site’s search engine ranking and frustrate visitors.
- Clear and prominent calls to action (CTAs) are essential for converting visitors into customers.
1. Poor Web Design Site Navigation
Poor navigation is a common mistake that many web designers make when designing a web design site. One of the core motivations behind this mistake is the desire to create a visually stunning website that is memorable and stands out from the competition. However, in the pursuit of making a visually stunning site, some designers may neglect to create a clear navigation menu that is easy to use and understand.
This can be a costly mistake as visitors to the site may become frustrated and leave the site if they cannot easily find what they are looking for. Poor navigation can also impact the website’s search engine ranking as search engines use the website’s navigation structure to understand the content and hierarchy of the site.
Another motivation behind poor navigation is the assumption that visitors will know how to navigate the website intuitively. However, this assumption can be problematic as every website is different, and visitors may not understand the site’s unique navigation structure without clear guidance.
To avoid poor navigation, web designers should ensure that the navigation menu is easy to read, clearly labeled, and consistent throughout the site. The navigation menu should also be located in a prominent location on the website, such as the top of the page or sidebar.
Overall, it’s essential for web designers to remember that the primary purpose of a web design site is to provide information and a positive user experience. While creating a visually stunning site is important, clear and intuitive navigation is just as crucial to the success of the site.
2. Slow Web Design Site Loading Speeds
Slow loading speed is another common issue with a lot of web design business sites. One of the reasons for it is the desire to include a lot of high-quality images, videos, and other media that can make the site more visually appealing. However, this can result in a website that takes a long time to load, which can negatively impact the user experience. Furthermore, a hidden but frequent deduction error is the assumption that visitors have a fast internet connection. While this may be true for some visitors, others may have slower connections or be accessing the site from a mobile device, which can further slow down the site’s loading speed.
Slow loading speeds can have several negative impacts on a website. Visitors may become frustrated and leave the site before it fully loads, resulting in a higher bounce rate. Slow loading speeds can also negatively impact the website’s search engine ranking as search engines prioritize sites that load quickly.
To avoid the issue, web designers should optimize images and other media to reduce their file size without compromising their quality. Designers should also limit the use of plugins and other features that can slow down the site’s loading speed. It’s also important to choose a reliable web hosting service that can handle the site’s traffic and provide swiftness in response.
Ultimately, web designers should prioritize the user experience, regardless of the fact that they are doing a web design site. While including high-quality images and media is important, it’s equally important to ensure that the site loads quickly and provides a smooth browsing experience for visitors.
3. Inconsistency In Web Design Site
A desire to create a unique and memorable web design site that stands out from the competition might create an inconsistency problem. Some designers may fall into a trap of neglecting to maintain a consistent look and feel throughout the site for the sake of uniqueness and visual appeal.
This needs to always be avoided!
Inconsistent design can negatively impact the user experience and make the site appear unprofessional and disorganized. Visitors may become confused or disoriented when navigating the site, which can lead to a higher bounce rate and lower engagement. Inconsistent design can also impact the website’s branding and make it difficult for visitors to recognize the site and its purpose.
To avoid inconsistent design, web designers should establish a clear design system that includes consistent use of colors, typography, imagery, and other design elements. Throughout the process, the importance of a style guide that outlines the design system and provides guidance on how to maintain consistency throughout the site is paramount. It’s also important to ensure that all design elements, such as buttons, headers, and footers, are consistent throughout the site. This will help visitors navigate your web design site more easily and improve the overall user experience.
A consistent design system helps to create a cohesive and professional look for the website that helps to build trust and credibility with visitors. Also, it makes it easier for them to navigate and engage with the site. A consistent design system can also help to reinforce the website’s branding and make it more memorable to visitors.
4. Not Mobile-Friendly
Getting caught up in designing big, beautiful layouts for desktop screens while neglecting mobile sizes is an easy error to make. However, with the increasing use of mobile devices, having a mobile-friendly website is essential to providing a positive user experience and remaining relevant in today’s web environment.
The perception that creating a mobile-friendly web design site is difficult or time-consuming might be true. However, there are now many tools and resources available to help designers create mobile-friendly websites quickly and easily. Such as the Elementor plugin for WordPress (also used by us at Little Captain).
Not having a mobile-friendly website can negatively impact the user experience as visitors may have difficulty navigating the site or accessing its content. It can also negatively impact the website’s search engine ranking as search engines prioritize mobile-friendly sites in their results. And, as we all know, Google is still the king. Therefore, if you want to cash in on your web design,, you need to have a constant stream of visitors.
To avoid not having a mobile-friendly website, web designers should ensure that the website is responsive, meaning that it adjusts to fit the screen size of the device being used to access it. This can be achieved by using responsive design techniques such as flexible grid systems and media queries.
Prioritize mobile-first design by designing for mobile devices first and then scaling up to larger screens.
Overall, having a mobile-friendly web design site is essential to providing a positive user experience and ensuring the website’s success. By prioritizing mobile-first design and using responsive design techniques, designers can create a website that is optimized for all devices and provides a seamless browsing experience for visitors.
5. Lack of White Space
Lack of white space is a design flaw that can occur when web designers prioritize filling the space on a website with as much content as possible, resulting in a cluttered and overwhelming layout. One of the main reasons behind this mistake is the desire to provide visitors with as much information as possible, but this can backfire and result in a negative user experience.
Another cause behind the lack of white space is the belief that a website with a lot of content will be perceived as valuable and informative. Yet, such a website can be difficult to navigate and may cause visitors to become overwhelmed and frustrated. Lack of white space can negatively impact the user experience by making it difficult for visitors to scan and absorb the content on the site. It can also make the site appear unprofessional and cluttered, leading visitors to question the credibility of the site.
To avoid the lack of white space, web designers should prioritize clean and simple design. This means using plenty of white space to create a visually appealing and easy-to-navigate layout. White space can also help to draw attention to important elements on the site, such as calls to action or key information.
Designers should also prioritize the use of visual hierarchy. Use font sizes, colors, and placement to guide visitors’ attention to the most important content on the site. This can help to ensure that visitors are able to quickly and easily find the information they are looking for.
Overall, using plenty of white space is essential to creating a visually appealing and easy-to-navigate web design site. By prioritizing clean and simple design and using visual hierarchy, web designers can create a website that provides a positive user experience and reflects positively on the credibility of the site.
6. Poor Typography
Poor typography is a design mistake that can occur when web designers do not pay enough attention to the typography on their websites. The common assumption that typography is not as important as other design elements, such as color or layout can break your online presence and send the wrong message to the visitor. Therefore, typography is a critical aspect of website design, as it impacts readability, usability, and the overall user experience.
Another common misconception is that using unique or fancy fonts will make the website stand out. However, using fonts that are difficult to read or that do not fit the overall design of the site can negatively impact the user experience and make the site appear as a low-end job done by a weekend designer.
Poor typography has a hugely negative impact on the user experience by making it difficult for visitors to read and absorb the content on the site. It can also negatively impact the credibility of the site, as visitors may perceive a site with poor typography as amateurish.
To avoid poor typography, web designers should prioritize the readability of the text on their site. This means using fonts that are easy to read and that fit the overall design of the site. Sans-serif fonts, such as Arial or Helvetica, are often easier to read on screens than serif fonts, such as Times New Roman or Georgia.
Designers should also pay attention to font size, spacing, and line height to ensure that the text is easy to read and does not strain the eyes. In addition, designers should limit the number of fonts used on their web design site to maintain a cohesive and professional look.
7. Ignoring SEO
Ignoring SEO (Search Engine Optimization) is a mistake that can occur when web designers do not prioritize optimizing their website for search engines.
Design alone is NOT enough to attract visitors to the site!
Without proper SEO, a website may not rank well in search engine results, resulting in low traffic and poor visibility.
Sometimes, the reason behind ignoring SEO is the assumption that it is a technical and complex process that requires specialized knowledge. This can negatively impact the website’s visibility, traffic, and ultimately its success. Without proper optimization, search engines may not be able to understand the content on the site, resulting in lower search engine rankings and reduced visibility in search results. This can make it difficult for potential visitors to find the site, limiting its reach and potential impact.
If you want to promote your web design business, you should also learn SEO basics to remain relevant in the market and provide extra value to yourself as well as your clients. By learning at least basic SEO rules and concepts, you can turn your flaw into a huge advantage.
Use relevant keywords, create high-quality content, and optimize meta tags and descriptions.
This, in combination with fast loading time and mobile-friendliness, will take your web design site to a much higher level.
8. Overuse of Images and Videos
Images simply cannot replace content!
Written content is the basis of your website’s SEO and, as such, is vital for your online presence visibility.
Also, overuse of images and videos can negatively impact the website’s loading time, which can result in frustrated visitors and high bounce rates. It can also make it difficult for visitors to find the information they need, as they may be distracted or overwhelmed by the visual elements on the web design site.
To avoid overusing images and videos, web designers should prioritize the content and functionality of the website. This means using images and videos strategically, to enhance the content and provide context, rather than as a replacement for written content.
Optimize images and videos to reduce their impact on the website’s loading time. This can include compressing files, using lazy loading, and optimizing image and video sizes.
In addition, designers should consider the placement of visual elements on the page, ensuring they are strategically placed to enhance the user experience, rather than overwhelming or distracting visitors.
9. Broken Links on a Web Design Site
This one is pretty easy and straightforward if you are not lazy.
Broken links can frustrate visitors and negatively impact a website’s search engine ranking. Therefore, regularly check for broken links on your web design site (especially if you are running a blog) and fix them promptly.
10. Lack of Call to Action
A web design site without a call to action (CTA) can confuse visitors and make it difficult to convert them into customers. Web designers must include clear and prominent CTAs throughout the site to encourage visitors to take action.
In conclusion, web designers must avoid these ten common but devastating mistakes to create a successful web design site. By focusing on navigation, loading speed, consistency, mobile-friendliness, white space, typography, SEO, balanced visuals, link maintenance, and CTAs, web designers can create a website that engages visitors, drives traffic, and ultimately, grows their business.
If you need help or guidance with your web design business site, contact Little Captain Design by clicking the button below.